Cadbury recognises the crucial role that volunteers play in keeping local sports clubs viable and vibrant. With nearly half (42%^) of local sports clubs struggling to find enough volunteers, Cadbury is committed to increasing volunteer participation and supporting the backbone of Australian community sport.

‍

_{^(2021): impact of covid-19 on community sport, survey report September 2021 update, Australian sports}

Since this initiative began in 2023, Cadbury has donated over $270,000 in grants and community donations to volunteers and clubs throughout Australia. The Cheer & A Half campaign also extends to initiatives promoting women in sport and providing funding and sponsoring across various Australian sports codes, ensuring a broad impact on community sports nationwide.

Cadbury is deeply committed to representing the full spectrum of our community. Wheelchair users will be represented from late June, we acknowledge this is just the beginning. Nearly 20% of Australians and Kiwis live with a visible or non-visible disability, yet only 1% of ads include them*. We are dedicated to expanding this representation to include a wider range of disabilities, such as those of amputees and individuals with vision impairments. With the rapid advancements in generative AI technology, we aim to include more diverse representations in our upcoming promotions. This effort is part of our long-term project to embody inclusivity in all our initiatives, reflecting our commitment to representing all abilities.

_{*Australian Bureau of Statistics (2019) Survey of Disability, Ageing and Carers, Australia
**Kantar (2021). The power of inclusive portrayal in advertising.}

At Cadbury, we believe in celebrating the unique contributions of every volunteer in our community sports clubs. By using generative AI, we can create custom videos that capture the diverse faces and roles of these incredible individuals. This technology helps us give a cheer to every volunteer, ensuring everyone feels recognised and appreciated for their efforts.

We've designed our characters to reflect a wide range of demographics, including different cultural backgrounds, body types, ages, and genders so that everyone feels represented and seen. However, this platform uses artificial intelligence to create avatar videos for a volunteer in your life, based on the inputs you provide. The AI does its best to interpret these inputs, but the results may vary.

Technical Questions

It will take up to 24-48 hours for yourvideo to be emailed. It will arrive from  giveacheertoavolunteer@cadbury.com.au orgiveacheertoavolunteer@cadbury.co.nz. Please check your junk or spam folder,and if you still can't find the email, review any filters applied to your inbox.If you still can’t find it after 48 hours, please feel free to make a new one.

No, your photo will only be used to create your unique video. All images are securely stored on a private server and are removed after 30 days to protect your privacy.

If you opt in to receive marketing communications about Cadbury and Mondelez Australia’s other brands by ticking the optional box on the online form, you may receive future emails from our marketing team about new initiatives and opportunities.

Privacy is really important to us. All images and videos will be removed after 30 days, should you not want your video used for marketing purposes, tick the right box and we’ll ensure this occurs.

Our system is designed to avoid producing inappropriate content. If you receive this message when trying to create a video, try uploading a different image or typing alternative words in the open text field instead.

You should receive your video within 24-48 hours. We appreciate your patience and can't wait for you to see it.

Yes, these videos are yours to share on social media and wherever you wish to celebrate your volunteer, with your volunteer’s permission. Spread the cheer far and wide.

Unfortunately, we cannot resend videos. If you can’t retrieve it, please upload a new image to create a new video.

Yes, you can create as many videos as you like to support sports volunteers. The more, the merrier.

Gen AI does attempt to represent various facial tattoos and birthmarks. However, the AI tool interprets images according to its training, and while we have trained it to recognise tattoos to a certain extent, we cannot determine its exact output. From the tests we’ve conducted, it does show some elements of tattoos, but we can’t guarantee the details.

This platform uses artificial intelligence to create avatar videos for a volunteer in your life, based on the inputs you provide. The AI does its best to interpret these inputs, but the results may vary. We hope you enjoy the content and appreciate the spirit of generosity behind it.